You're in for a Treat

Located in an open-air speciality shopping and dining district in Wichita, KS, Bakesale is a premium treat shop & bakery featuring classic favorites and unexpected treats. I helped lead the brand strategy and creative direction for Bakesale from the ground up, beginning with early concept development and continuing through to grand opening, launch campaigns and beyond. Our vision was to build a brand rooted in joy, warmth and connection—to bake the world a better place. It was meaningful to lead every phase of the brand’s development: from name generation and visual identity (including logo design, color palette, and typography) to tone of voice, tagline development and brand messaging. I also led my team through a holistic brand process that included packaging design, signage and digital, social and in-store experience. The result was a fully immersive brand experience with charm, character, strategy and value.