Carlos O'Kelly's Menu Creativity

As we continued to refresh the Carlos brand, the menus were a strategic touchpoint. The messaging and visuals connect with every guest that walks through our doors. So, every menu became a narrative of the fun, handcrafted, celebratory, craveable experience guests would experience. From the nostalgic vibrancy of the 40th Anniversary menu to the sizzlin’ holiday-themed Fajitas Navidad lineup to the themed MAYgarita and Tiki Taco campaigns, each menu was crafted to reflect Carlos’ freshness, fun and personality. Menus became more than a list of offerings, they became compelling chapters in the Carlos brand story that spoke to creativity, flavor, and mex from scratch.